Using Google Ads Applications from Google

Using Google Ads Applications (Google) – Certification

Show that you can plan, launch, and optimize Google Ads campaigns that grow app installs and in-app actions. This certification focuses on App Campaigns across Search, YouTube, Display, and Google Play, proving your ability to drive high-quality users at scale.

What you’ll master

• Structuring App Campaigns for installs vs. in-app events (tCPA/tROAS bidding).
• Audience strategies: Firebase/GA4 audiences, remarketing, and value-based targeting.
• Creative best practices for text, image, and video assets—and iterative testing.
• Conversion tracking and measurement (including GA4/Firebase and iOS SKAdNetwork basics).
• Performance diagnostics, budget pacing, and optimization to hit CPI/ROAS goals.

Who it’s for

• Marketers and UA managers aiming to scale mobile apps.
• Performance specialists transitioning from web to app growth.

Credential details

• Delivered online via Google Skillshop with a time-limited assessment.
• Recognized Google credential with a digital certificate and badge (renewed annually).

Outcome: validated expertise in App Campaigns that strengthens your profile and measurably improves acquisition and revenue from mobile apps.