Using Google Ads Applications from Google
Using Google Ads Applications from Google
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Dhs. 175.00
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Dhs. 175.00
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Using Google Ads Applications (Google) – Certification
Show that you can plan, launch, and optimize Google Ads campaigns that grow app installs and in-app actions. This certification focuses on App Campaigns across Search, YouTube, Display, and Google Play, proving your ability to drive high-quality users at scale.
What you’ll master
- Structuring App Campaigns for installs vs. in-app events (tCPA/tROAS bidding).
- Audience strategies: Firebase/GA4 audiences, remarketing, and value-based targeting.
- Creative best practices for text, image, and video assets—and iterative testing.
- Conversion tracking and measurement (including GA4/Firebase and iOS SKAdNetwork basics).
- Performance diagnostics, budget pacing, and optimization to hit CPI/ROAS goals.
Who it’s for
- Marketers and UA managers aiming to scale mobile apps.
- Performance specialists transitioning from web to app growth.
Credential details
- Delivered online via Google Skillshop with a time-limited assessment.
- Recognized Google credential with a digital certificate and badge (renewed annually).
Outcome: validated expertise in App Campaigns that strengthens your profile and measurably improves acquisition and revenue from mobile apps.